Introducing ...

How to Explain a Change - a short course

A video series to help you craft and tell your change story.
Explain a change with a change story

How to Explain a Change (with a story)

Have you ever been told to explain a change to your team, and you didn't know where to start?

Or when you did explain a change, your people didn't get it and resisted?

Hi, I'm Shawn Callahan, the founder of Anecdote International, the world's largest business storytelling enterprise. In this course, I will help you learn how to turn all that around. So instead, 

  • Imagine your team hearing about a change that's happening and asking you how they can be part of it.
  • Imagine overhearing a team member retelling your change story to a colleague.
  • Imagine seeing your team do things that were part of a future you had painted.
  • Imagine the time you'll save because everyone gets it.

In this short course, I will teach you a simple story pattern that will engage and even inspire your audience. They will understand WHY the change is happening. 

And to help you get comfortable crafting and telling your change story, you will get 30 minutes of one-on-one coaching and access to our online community, where you can ask questions and try things out.

Participants love this course because it only takes 30-45 minutes, and you end up with a change story you can tell right away. It gets the job done.

I look forward to working with you and helping you communicate change in a human way that gets results.

Course curriculum

    1. A message from your instructor - Shawn Callahan

    2. How to use this course

    1. What does good look like? And let's get started.

    2. Clarity Story Worksheets

    3. Test your learning

    4. Getting help and feedback

    1. Creating your first change story

    2. Test your learning

    3. Let's make it better; add moments

    4. How to end your change story

    5. One-on-one coaching

    1. Congrats! Here's what's next...

    2. More resources for you

About this course

  • $295.00
  • 13 lessons
  • 30 minutes of video
  • one-on-one coaching

Enroll now

Here's your chance to get your team on board with the latest change.

Bonus material

  • 1 on 1 coaching

    $300 value

    Get a 30-minute live coaching session on one change story. Practice how to tell it and get feedback that will give you a jumpstart to your newly acquired story skills.

  • Copy of 'Putting Stories to Work'

    $25 value

    This multi-award-winning book gives you all the material you need to build the habit of business storytelling.

  • Online community


    Join our Anecdote Facebook group and join others who are building their business storytelling skills. This is a great place to ask questions and test your stories.


Allianz logo
Bayer logo
IBM logo
Mars logo
Sanofi logo

Your Instructor

Shawn Callahan


Shawn Callahan is the author of the award-winning Putting Stories to Work: Mastering Business Storytelling and the Founder at Anecdote, the world’s largest business storytelling enterprise.

He started his career in technology with companies such as Oracle and IBM but realised, at the end of the day, it was the human factors that determined the success of any enterprise.

In 2004 Shawn founded Anecdote, a firm that helps leaders and sellers find and tell effective oral business stories. He works with Global 1,000 companies such as Shell, Danone, Microsoft, TESCO, Allianz and Bayer all around the world.

Anecdote licenses its business storytelling programs to companies that are delivered in 12 languages in over 22 countries.

Shawn is based in Melbourne, Australia and can be contacted at His LinkedIn is